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Reporting and analyzing the performance of any small business website is essential. Without it, you will not have valuable insights into how your website is performing. Google Analytics is the most widely used reporting tool when it comes to websites. There are millions upon millions of websites that use the number of features in order to track the performance of their website. If you are still not sure whether to use Google Analytics, have a look at the top 9 reasons below and how Google Analytics can benefit your website. I hope you enjoyed this post, and if you have any questions or comments, please let me know below.